Boots 10 Tuesday is one of the most exciting and popular weekly savings events offered by Boots in the UK today. Held each week, this promotion features selected health, beauty, skincare, and wellness products reduced to just £10 each for a limited time — typically for 24 hours only or while stocks last. If you love premium brands like No7, Soap & Glory, CeraVe, Sanctuary, OPI, and more, grabbing your favourites on a Boots 10 Tuesday deal can deliver big savings compared with regular retail prices and help you stock up on essentials, gifts, and coveted beauty buys without breaking the bank.
Boots 10 Tuesday — what it is, how it works, when deals go live, strategies to shop smarter, how to maximise savings with loyalty points, trends in promotions as of 2025, and practical insights based on real shopper experiences. Whether you’re a seasoned Boots fan or learning about 10 Tuesday sales for the first time, this guide will make you confident and prepared to navigate these weekly opportunities like an expert.
Across the UK, Boots’ weekly promotions attract bargain hunters, beauty lovers, students on tight budgets, and gift shoppers alike. Understanding how Boots 10 Tuesday works, what types of products are featured, and how to plan ahead can significantly improve your savings — and make this weekly deal one of the best times to buy beauty and wellness products online or in select stores.
What Is Boots 10 Tuesday?
The Definition
Boots 10 Tuesday (sometimes written £10 Tuesday or Tenner Tuesday) is a weekly promotional event hosted by Boots UK, one of the UK’s largest health and beauty retailers. During this event, selected products from categories like beauty, skincare, personal care, cosmetics, and wellness are marked down so that each qualifying product costs just £10 for a limited time — usually for one day, typically from midnight until midnight on Tuesday, or while stocks last.
Some versions of the offer may also be tied to specific times when products are released early in the morning, and items can sell out quickly due to high demand. Although the core idea is straightforward — limited‑time £10 prices — the exact products and featured deals change each week, keeping the event fresh and exciting.
What Kinds of Products Are Included?
The Boots 10 Tuesday deals typically include:
Skincare essentials (cleansers, serums, moisturisers, SPF)
Makeup and cosmetics (lip products, palettes, foundations in selected weeks)
Haircare and bodycare (shampoos, conditioners, body lotions)
Gift sets — particularly around peak seasons like Christmas
Wellness and self‑care products
Product selection varies from week to week, and some deals offer substantial value compared to regular retail pricing. Many times, premium brands like No7, Soap & Glory, OPI, Sanctuary, Clinique, MAC, and CeraVe have been featured on Boots 10 Tuesday promotions — enabling savings of up to 50% or more off usual prices.
Who Can Take Part?
Boots 10 Tuesday deals are generally available to all Boots shoppers, whether you shop online or in stores (subject to stock availability and offer terms). Online deals tend to be more accessible because limited stock means items can sell out quickly in physical stores. Shoppers who use the Boots Advantage Card can also earn loyalty points on their purchases, enhancing long‑term savings.
How Boots 10 Tuesday Works: A Step‑by‑Step Shopping Guide
Getting the most out of Boots 10 Tuesday requires some planning and strategy. Follow this step‑by‑step guide to understand exactly how to participate and how to boost your chances of snagging the best deals.
Step 1: Mark Your Calendar
A successful 10 Tuesday begins with setting a reminder — this event happens every Tuesday (unless rescheduled due to a public holiday), and deals typically run for 24 hours only or until supplies run out. The earlier you check the Boots website or app on Tuesday morning, the more choice you’ll have.
Step 2: Sign Into the Boots Website or App
Log in to your Boots account before the deals go live. Being signed in saves time at checkout, helps you claim Advantage Card points, and ensures you don’t miss out by having to enter your details at the last minute.
Step 3: Check the Deals Early (Often After Midnight)
Although exact times can vary slightly, Boots 10 Tuesday deals usually go live between midnight and 2 am UK time on Tuesday, with some products appearing early in the morning. Serious shoppers often check as soon as deals launch to secure the most popular items before they sell out.
Step 4: Add to Basket Quickly
Once you spot a product you want at £10, add it to your basket quickly. Popular items — especially beauty gift sets or bigger skincare products — are often snapped up fast due to high demand.
Step 5: Use Boots Advantage Card for Extra Points
Pay with your Boots Advantage Card to earn loyalty points on your purchase. Typically, Boots offers 3 points per £1 spent, meaning a £10 purchase earns 30 points (equivalent to future savings). If there are promotions linked to extra points, stacking those events with 10 Tuesday purchases maximises your savings.
Step 6: Choose Delivery or Click & Collect
Decide whether you want delivery or Click & Collect from your nearest Boots store. Delivery fees may apply depending on your order value — for example, Click & Collect might be more affordable for orders under a threshold, while standard delivery offers convenience for home shoppers.
Practical Tips to Shop Boots 10 Tuesday Like a Pro
Getting great deals requires more than luck — the right strategy can significantly improve your success rate.
Tip 1: Plan Ahead — Don’t Just Browse
Make a list of products you’re interested in ahead of Tuesday morning. Knowing what you’re after will help you act fast when the deals go live.
Tip 2: Set App Notifications
Enable notifications on the Boots app to receive alerts about new Tuesday deals and limited‑time offers. This helps you stay one step ahead.
Tip 3: Sign Up for Email Alerts
Subscribe to Boots’ email newsletters to receive early notice of upcoming deals and special promotions, including previews of products that may appear on 10 Tuesday.
Tip 4: Focus on High‑Value Items
Not every £10 item delivers equal value. Look for products that normally retail at £20 or more — especially gift sets — to maximise your savings per pound spent.
Tip 5: Check Frequent Brands
Brands like No7, Soap & Glory, Sanctuary, CeraVe, OPI, and The Ordinary tend to pop up often in the £10 Tuesday deals — keep an eye out for these for better bargains.
Tip 6: Use Advantage Card Vouchers
If you have Boots Advantage Card vouchers stored in your account, apply them to reduce the effective cost even more — effectively lowering your final spend below £10 for the same items.
Tip 7: Have Backup Choices
Popular items sell out fast. Prepare a list of alternative products in case your first choice is gone.
Recent Trends in 2025 — What’s New With Boots 10 Tuesday
As of 2025, Boots 10 Tuesday remains a steady weekly tradition with fresh product selections each week. Recent trends show that:
More Premium Products Appear
In certain weeks, even high‑end brands like Estee Lauder, MAC, and Bobbi Brown have been featured among the £10 deals — offering exceptional value for premium buys.
Seasonal Theme Weeks
Boots often curates themed 10 Tuesday deals — for example, Christmas gift sets, Valentine’s beauty bundles, and seasonal skincare packs, making the offers especially beneficial around holidays.
Higher Stock Counts Before Holidays
Leading into major holiday periods (like Christmas), Boots tends to increase the number and variety of items offered at £10 to meet higher demand.
Greater Social Media Buzz
Beauty influencers and deal pages increasingly highlight weekly favourite picks from 10 Tuesday, helping shoppers discover products they might overlook.
Real‑Life Examples and Case Studies
Here are real shopper experiences that illustrate how Boots 10 Tuesday works in practice:
Case Study 1: Christmas Gift Sets for £10
During a December 2025 £10 Tuesday, Boots marked down close to 150 beauty and skincare items to £10, including popular gift sets from Soap & Glory and No7, making perfect affordable Christmas presents.
Case Study 2: Premium Beauty Bargains
In a summer deal, iconic products like Liz Earle’s Cleanse & Polish™ Hot Cloth Cleanser Relaxing Edition were offered at just £10 — a reduction of around 44% from the usual price — making it an excellent choice for skincare enthusiasts.
Case Study 3: Student Savings
Students using TOTUM cards have been able to combine student discounts with Boots 10 Tuesday deals, effectively paying less than £10 per item and earning points toward future purchases.
These examples show how varied and valuable the deals can be — from everyday essentials to sought‑after beauty products at remarkable prices.
FAQs
What time do Boots 10 Tuesday deals typically go live?
Boots 10 Tuesday deals usually start between midnight and early Tuesday morning, with many shoppers checking as early as 12 am–2 am for the best selection.
Is Boots 10 Tuesday available in stores as well as online?
Most Boots 10 Tuesday deals are online‑only, although some selections may be available in physical stores subject to local stock. Checking online early gives the best chance of securing items without running out.
Do Boots Advantage Card points still apply during 10 Tuesday?
Yes — you can earn Advantage Card points on your £10 Tuesday purchases, which helps you accumulate loyalty rewards faster.
Can Boots 10 Tuesday offers be combined with other discounts?
Often, you can stack Advantage Card points and loyalty vouchers, but not all offers combine with external discount codes or promotions. Always check the terms at checkout.
What types of products are included in Boots 10 Tuesday?
Typical products include beauty, skincare, haircare, wellness, and personal care items — usually selected from brands like No7, Soap & Glory, Sanctuary, CeraVe, OPI, and more.
How long do Boots 10 Tuesday deals last?
The deals usually last for 24 hours — from early Tuesday until midnight — or until items sell out, whichever comes first.
Final Thoughts
Boots 10 Tuesday has become a beloved weekly tradition for savvy shoppers in the UK — offering remarkable value by reducing selected products to £10 each for a limited time. With the right strategy, timing, and awareness of trends, you can consistently secure quality beauty, skincare, and wellness finds without overspending. From seasonal gift sets and premium brand deals to everyday essentials and student‑friendly savings, 10 Tuesday offers something for every budget and need.
Understanding how this promotion works, planning ahead, and leveraging tools like the Boots Advantage Card can transform the way you shop for health and beauty products. Make the most of each Tuesday, and let Boots 10 Tuesday help you unlock smarter, happier, and more affordable shopping experiences throughout the year.
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