Guy Willison, affectionately known to fans as “Skid,” is a world-renowned British custom motorcycle builder, designer, and television personality best known for his work on “The Motorbike Show,” “Shed and Buried,” and “Find It, Fix It, Flog It.” As of early 2026, Willison remains a titan in the engineering world, continuing his long-term creative partnership with TV presenter Henry Cole and leading the charge at 5Four Motorcycles, his boutique firm specializing in limited-run production collaborations with major manufacturers like Honda UK. With a career that spans from being a London dispatch rider to a lead designer for the Norton Commando 961 Street, Willison’s influence is defined by his “no plastic” philosophy and hand-crafted aluminum aesthetics. In 2026, he continues to appear on ITV and Discovery Channel, restoring vintage “basket cases” and engineering modern performance machines that bridge the gap between retro style and contemporary power.
The Origins of “Skid”: From Dispatch to Design
Guy Willison’s career did not start in a high-tech studio; it began on the gritty streets of London as a dispatch rider.
Working as a courier gave Willison a deep understanding of mechanical reliability and the importance of a “stripped-back” motorcycle. He spent his early years and every spare penny modifying bikes for performance, a hobby that eventually led to him becoming an expert engine tuner. His nickname, “Skid,” originated during these formative years and has stuck with him throughout his transition into a world-class designer.
5Four Motorcycles: The Manufacturing Disruptor
Founded in 2018, 5Four Motorcycles was Willison’s answer to the “one-size-fits-all” nature of modern production bikes.
The company’s name is a nod to Guy’s own racing number and the concept of “five-four,” or 54 units, which he often chooses for his limited editions. Unlike typical custom shops that build one-off bikes for private clients, 5Four partners directly with manufacturers to create factory-sanctioned customs.
The Honda CB1100 RS 5Four
One of Willison’s most famous projects was the collaboration with Honda UK to create the limited edition CB1100 RS 5Four. Only 54 were made, featuring hand-crafted aluminum fairings, a signature diamond-stitched Alcantara seat, and titanium Racefit exhaust. The success of this project proved that there was a massive market for “hand-built” quality within the traditional dealership network.
The Norton Commando 961 Street
Before founding 5Four, Willison was a driving force behind the Norton Commando 961 Street. He redesigned the iconic machine to have a more aggressive, tracker-inspired stance, which sold out almost immediately upon release. This project solidified his reputation as a designer who could respect heritage while injecting modern attitude.
Television Career: The Motorbike Show and More
Guy Willison’s chemistry with Henry Cole has made them one of the most beloved duos in British factual television.
Since appearing on The Motorbike Show, Willison has served as the technical “wizard” who brings Cole’s ambitious (and often rusty) visions to life. His calm, methodical approach to restoration on shows like Shed and Buried and Find It, Fix It, Flog It has inspired a new generation of home mechanics. In 2026, their partnership remains strong, with new episodes focusing on the restoration of rare British and Japanese classics from the 1970s.
Practical Information and 2026 Schedule
For enthusiasts looking to purchase a Willison build or catch him at an event in 2026, here is the essential logistical data.
5Four Motorcycles Website: The official portal for checking current limited-run availability and bespoke build inquiries.
TV Airing Times: The Motorbike Show typically airs on ITV4 in the UK, with global distribution on Discovery and various streaming platforms.
Event Appearances: Guy is a regular at the Motorcycle Live show at the NEC Birmingham and the London Motorcycle Show.
Workshop Location: While his private workshop location is kept discrete for security, he is primarily based in the East Midlands (Corby area).
What to Expect: A Guy Willison bike is characterized by high-quality aluminum fabrication, titanium exhausts, and a total lack of cheap plastic components.
FAQs
Who is Guy Willison (Skid)?
He is a British motorcycle designer and TV star known for his bespoke bike builds and his roles on shows like The Motorbike Show.
Why is Guy Willison called Skid?
The nickname “Skid” dates back to his early days as a London dispatch rider and mechanic.
Is Guy Willison still building bikes in 2026?
Yes, he is currently active with 5Four Motorcycles, producing limited-run collaborations and appearing in new television restoration projects.
How much does a 5Four motorcycle cost?
Prices vary by model, but his limited edition factory collaborations typically start around £15,000 to £18,000, with fully bespoke builds costing significantly more.
Are Henry Cole and Guy Willison friends?
Yes, the two have been close friends and professional partners for decades, frequently traveling and filming together.
What was the first 5Four motorcycle?
The inaugural model was the Honda CB1100 RS 5Four, released in 2019 to celebrate Honda’s endurance racing heritage.
Where can I watch Guy Willison on TV?
You can find him on ITV4, Quest, and Discovery, as well as on Henry Cole’s official YouTube channel.
Does Guy Willison build bikes for the public?
While he primarily focuses on limited-run production series, 5Four Motorcycles does occasionally take on individual bespoke commissions.
What is Guy Willison’s design philosophy?
His mantra is “if it doesn’t look great and make the motorcycle go, it isn’t going on the machine,” with a strict preference for aluminum over plastic.
Does Guy Willison have a YouTube channel?
He frequently appears on the Henry Cole TV and The Motorbike Show YouTube channels, where he shares technical tips and restoration updates.
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