Boop Beauty is a UK-based sustainable online outlet that specializes in “rescuing” premium beauty and wellness products—including brands like Charlotte Tilbury and ESPA—that would otherwise be destroyed due to packaging imperfections, overstock, or reformulations. Founded in 2023 by Yasmine Amr and now owned by Huddled Group PLC, the platform offers luxury skincare, makeup, and haircare at discounts typically ranging from 50% to 90% off the Recommended Retail Price (RRP). In 2026, Boop Beauty has become a leader in the “circular beauty” movement, providing a transparent marketplace where every item is quality-checked to ensure the formula inside is safe and effective, even if the outer box is missing or dented.
The Boop Beauty Mission
Boop Beauty was established with a singular goal: to tackle the massive waste problem within the luxury cosmetics industry. Statistically, over 10% of beauty products end up as waste before they even reach a consumer, often due to minor aesthetic issues like a “wonky” label or a crushed cardboard box.
By partnering directly with brands, retailers, and wholesalers, Boop acts as an “Outlet for the Unloved.” They provide a premium setting for brands to sell their surplus stock responsibly rather than resorting to incineration or landfill. This approach not only helps brands meet their sustainability targets but also democratizes luxury beauty by making high-performance products accessible to a wider audience.
How the Rescuing Process Works
Every product listed on the Boop website undergoes a rigorous “Boop QC” (Quality Control) check before it is made available to the public. The team ensures that while the packaging might be “imperfect,” the product seals are intact and the formulas are well within their safe usage dates.
Transparency Labeling
A key differentiator for Boop is their commitment to transparency. Each product page features a specific “Condition Note” that explains exactly why the item is discounted. Common reasons include:
Missing Outer Box: The product is pristine, but the secondary cardboard packaging was damaged or lost.
Overproduction: The brand simply manufactured more units than the market demanded.
Discontinued Branding: The product is still current, but the brand has updated its logo or packaging design.
Short-Dated: The product is approaching its “Best Before” date but remains safe for immediate use.
Featured Brands and Product Range
The inventory at Boop Beauty is highly dynamic, often featuring “blink-and-you’ll-miss-it” deals on some of the world’s most prestigious labels. Recent stock has included everything from viral K-Beauty staples like Laneige to clinical powerhouses like Dr. Levy and Olaplex.
The range spans multiple categories, including:
Skincare: High-potency serums, hyaluronic acid treatments, and luxury cleansers.
Makeup: Lip liners, foundations, and eyeshadow palettes from top-tier designers.
Haircare: Professional-grade shampoos, bond-building treatments, and styling tools.
Wellness: Luxury candles, supplements, and bath oils designed for holistic self-care.
Boop Rescue Bags and Mystery Boxes
For shoppers who love a surprise, Boop offers “Rescue Bags”—curated bundles of products that offer even greater value than individual purchases. The Mystery Makeup Collection, for example, often provides over £125 worth of products for a fraction of that price.
These bags are typically organized by theme, such as the “Luxury Skincare Bag” or the “Mini Rescue Bag,” which is perfect for travelers or those wanting to test a new brand. Because the contents are rescued from surplus stock, the variety within these bags changes weekly, encouraging a “treasure hunt” shopping experience that has gained significant traction on platforms like TikTok.
Practical Information and Shopping Tips
To get the most out of Boop Beauty in 2026, it is important to understand their operational cycle and shipping policies.
Availability: Stock moves exceptionally fast. If you see a high-demand item like Charlotte Tilbury Magic Cream, it is advised to purchase immediately as restocks are never guaranteed.
Shipping: Boop delivers across the UK, including Northern Ireland and the Channel Islands. They offer Tracked 48 (2-3 days) and Tracked 24 (1-2 days) options via Royal Mail.
Sustainability Perks: Every order helps plant a tree through their environmental partnerships, and the shipping materials are eco-conscious and recyclable.
Loyalty Program: The “Rescue Rewards” program allows users to earn points for every pound spent, which can be redeemed for further discounts on future hauls.
Authenticity: Boop only sources directly from brands or authorized distributors, ensuring that every product is 100% genuine and traceable.
Seasonal Sales and Limited Drops
While Boop is an outlet with year-round discounts, they frequently run “Flash Sales” and seasonal events like their Black Friday “3 for 2” deals or “Boxing Day Clearance.” During these windows, prices on already-discounted items can drop by an additional 20-30%.
It is also worth watching for “Limited Edition” drops, which often occur when a major luxury brand undergoes a total rebrand. These events result in a sudden influx of “old-style” packaging stock that is sold at near-clearance prices, making it the best time to stock up on signature scents or staple moisturizers.
FAQs
Are Boop Beauty products real?
Yes, Boop only sells 100% authentic products. They source their inventory directly from the brands themselves or through authorized retailers and distributors to ensure consumer safety.
Why is Boop Beauty so cheap?
The products are discounted because they are surplus, discontinued, or have packaging imperfections. By selling these items, brands avoid the costs of destruction, and Boop passes those savings on to you.
Can I return items to Boop?
Generally, returns are accepted within a specific window if the product remains unopened. However, due to the nature of outlet stock, it is important to check the specific returns policy on their website before purchasing.
Does Boop Beauty ship internationally?
As of early 2026, Boop primarily focuses on the UK market. However, the company has expressed plans to expand to international territories following its acquisition by Huddled Group.
What does “short-dated” mean?
“Short-dated” refers to products that are nearing their manufacturer-recommended expiration date. These are still safe and effective to use but are sold at a higher discount for quick consumption.
Who owns Boop Beauty?
Boop Beauty is owned by Huddled Group PLC, an AIM-listed company specializing in the circular economy and e-commerce.
How do I use a Boop discount code?
You can enter your code at the checkout stage. Note that some codes may not be stackable with existing “3 for 2” offers or “Rescue Bag” bundles.
Is the packaging eco-friendly?
Yes, Boop uses sustainable, recyclable packaging for all their shipments and avoids unnecessary plastic fillers whenever possible.
What happens if my item arrives damaged?
If the product inside is damaged (not just the box), Boop’s customer service team is known for resolving issues quickly with either a refund or a replacement if stock is available.
How often does the stock change?
Stock changes daily. Because they deal with surplus items, once a specific product is gone, it may not return to the site for months, if at all.
Do they sell vegan or cruelty-free products?
Yes, many of the brands stocked (like Antipodes or Aromatherapy Associates) are vegan and cruelty-free. You can use the website filters to find products that match your ethical preferences.
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