As of February 2026, Steven Bartlett’s net worth is estimated to be approximately £71 million ($91 million), following a landmark valuation of his holding company, Steven.com, at $425 million (€365 million) in late 2025. This wealth is diversified across his 90% stake in Steven.com, his multi-million dollar podcasting empire The Diary of a CEO, and a venture capital portfolio including early-stage investments in SpaceX, Whoop, and Huel. While some conservative estimates place his liquid wealth near £30 million, his paper net worth has soared due to the rapid scaling of his “creator economy” business model.
Steven Bartlett Net Worth 2026
Steven Bartlett’s net worth in 2026 sits at a pivotal high of £71 million, largely driven by the $425 million valuation of his primary holding company. This figure represents a blend of liquid assets from company exits and the high-growth “paper” value of his 90% equity in his current media and tech stack.
The trajectory of his wealth has accelerated significantly since 2021, moving from a self-reported £50 million to his current levels. This growth is attributed to the expansion of The Diary of a CEO into a global media brand and the success of his venture fund, Flight Fund, which backs high-profile unicorns.
The Social Chain Exit
The foundation of Bartlett’s wealth began with Social Chain, the social media agency he co-founded in a bedroom in 2014. In 2019, the company merged with German retailer Lumaland to form Social Chain AG, which eventually listed on the stock exchange with a valuation exceeding $600 million.
Bartlett exited the business in 2020, prior to the company being sold to Brave Bison in 2023 for a more modest £7.7 million. Despite the later decline in the company’s valuation, Bartlett’s initial exit and shareholdings during the peak years provided the foundational multi-million pound capital he used to launch his subsequent ventures.
Diary of a CEO Earnings
The Diary of a CEO (DOAC) is no longer just a podcast; it is a global media powerhouse generating an estimated $1.2 million to $1.5 million in monthly revenue. This income is derived from high-ticket sponsorships with brands like Huel, Zoho, and Airbnb, as well as YouTube AdSense revenue from over 12 million subscribers.
In 2024 and 2025, the brand expanded into live tours and physical products, such as “Conversation Cards,” further diversifying its income streams. The podcast’s integration into Bartlett’s wider media company, Flight Studio, has allowed it to leverage proprietary AI tools to maximize distribution and monetization across platforms.
Podcast Sponsorship Deals
Major blue-chip companies pay premium rates for “host-read” ads on DOAC because of the high trust Bartlett has built with his audience. These deals are often structured as multi-year partnerships worth seven figures annually.
YouTube AdSense Revenue
With billions of views across his main channel and “DOAC Clips,” Bartlett earns significant passive income from YouTube’s creator fund. The high CPM (cost per thousand views) of the business and self-improvement niche ensures these earnings remain a core pillar of his monthly cash flow.
Steven.com Valuation Explained
In October 2025, Bartlett’s holding company, Steven.com, closed an eight-figure funding round at a $425 million valuation. This company serves as the umbrella for his media assets, technology tools, and investment arms, including Flight Story and Flight Fund.
Bartlett retains over 90% ownership of this entity, making it the largest single contributor to his total net worth. The investment, led by Slow Ventures and Apeiron Investment Group, was designed to build what Bartlett calls the “Disney of the creator economy,” focusing on scalable intellectual property.
Flight Story Business Model
Flight Story is Bartlett’s marketing and communications consultancy that helps brands navigate the rapidly changing digital landscape. It operates as a “marketing-as-a-service” model, providing strategy for some of the world’s largest public companies.
The agency has expanded to include specialized divisions for video production and AI-driven content strategy. By applying the same growth hacks used to scale Social Chain and DOAC, Flight Story has become a high-margin revenue generator within the Bartlett ecosystem.
Thirdweb and Web3 Holdings
Bartlett is a co-founder of Thirdweb, a software platform that simplifies the development of Web3 applications and blockchain integration. In 2022, the company raised $24 million at a $160 million valuation, backed by high-profile firms like Haun Ventures and Shopify.
As the creator economy shifts toward decentralized platforms, Thirdweb’s role in providing the infrastructure for NFTs and digital ownership has positioned Bartlett at the forefront of the next tech wave. His equity in Thirdweb remains one of the most valuable “pure tech” components of his portfolio.
Flight Fund Investments
Through Flight Fund, a $100 million venture capital fund, Bartlett invests in companies that have the potential to become “unicorns” (valued over $1 billion). His portfolio includes high-growth names like SpaceX, Whoop, and Zoe.
His investment strategy focuses on sectors where he can add value through his marketing expertise, specifically in health-tech, biotech, and the creator economy. These investments represent long-term “moonshots” that could potentially multiply his net worth ten-fold over the next decade.
Huel and Zoe Equity
Bartlett is not just a spokesperson for Huel and Zoe; he is a significant shareholder and board member. His involvement has been credited with helping these brands achieve massive mainstream success in the UK and US markets.
As these companies eye potential IPOs (initial public offerings) in the coming years, Bartlett’s equity stakes are poised to see massive liquidity events. These holdings are currently valued in the millions based on the latest private funding rounds for both health-tech giants.
Real Estate and Luxury Assets
Despite his public image as a digital nomad and frequent traveler, Bartlett has built a substantial real estate portfolio. He reportedly owns a high-end residence in London valued at over £6 million and has recently expanded into the US market with a property in Los Angeles to facilitate his American media expansion.
In addition to traditional real estate, Bartlett’s “flex” assets are often tied to his professional lifestyle. He is frequently seen with high-end electric vehicles, aligning with his investments in sustainable tech, though he often speaks about the “utility” of assets over their status. His lifestyle expenses are largely covered by his corporate entities, which manage his global speaking tours and production requirements.
The Disney of the Creator Economy
The core of Bartlett’s 2026 strategy is his “Disney Model” for creators. Just as Disney built a multi-billion dollar empire around characters like Mickey Mouse, Bartlett is building an ecosystem around human creators. This involves three distinct pillars: Creator Media (podcasts and shows), Creator Ventures (consumer products), and Creator Technology (software like FlightCast).
By treating a creator’s personality as a piece of intellectual property (IP), Bartlett is able to launch high-margin businesses like Cadence (electrolytes) and Stan Store (creator commerce). This “flywheel” effect ensures that every new viewer of his podcast becomes a potential customer for his software or a consumer of his physical goods, significantly increasing the Lifetime Value (LTV) of his audience.
Global Speaking and Book Royalties
As a bestselling author, Bartlett’s books Happy Sexy Millionaire and The 33 Laws of Business and Life have sold hundreds of thousands of copies globally. These books provide a steady stream of passive royalty income, but more importantly, they cement his authority as a thought leader, allowing him to command speaking fees of $100,000+ per engagement.
In 2025, his “The Diary of a CEO” live tours sold out arenas across Europe and North America. These tours represent a high-profit-margin revenue stream that combines ticket sales, VIP experiences, and merchandise, often netting seven figures in a single tour run.
Practical Information: The Bartlett Method
For those looking to emulate Bartlett’s financial success, his strategy is defined by “The Three Pillars of Modern Wealth”:
- Audience Equity: Building a community first, then selling products later.
- Asset Diversification: Moving from high-risk startups to stable, cash-flowing media assets.
- Technology Leverage: Using AI and automation to scale personal output.
How to Engage with His Ecosystem
- The Diary of a CEO Podcast: Free to listen on Spotify, Apple, and YouTube.
- Flight Fund: Open to pitches from disruptive European startups.
- Flight Story: A marketing agency for public companies and high-growth brands.
- Steven.com: The central hub for his newsletters and business insights.
FAQs
How did Steven Bartlett first become a millionaire?
Bartlett became a millionaire at age 23 through his social media agency, Social Chain. The company reached rapid scale by acquiring large Facebook communities and using them to drive viral marketing for global brands like Coca-Cola and Apple.
Is Steven Bartlett still involved with Social Chain?
No, Bartlett stepped down as CEO of Social Chain in 2020. He has since fully exited his position, and the company was eventually acquired by Brave Bison in 2023 for approximately £7.7 million.
What is Steven Bartlett’s largest investment?
His largest single investment is in his own holding company, Steven.com, which is valued at $425 million. Outside of his own companies, he has significant seven-figure stakes in Huel, Zoe, and SpaceX.
How much does Steven Bartlett earn from YouTube?
Based on his 14+ million subscribers and billions of views, his YouTube AdSense revenue is estimated to be between $200,000 and $400,000 per month, excluding direct sponsorships.
Does Steven Bartlett have a wife?
As of 2026, Steven Bartlett is in a long-term relationship with Melanie Vaz Lopes, but he is not married. He often speaks about the challenges of balancing intense entrepreneurship with personal relationships.
What is a Flight Story?
Flight Story is a marketing and communications group co-founded by Bartlett. It helps organizations navigate digital change through storytelling, content creation, and data-driven marketing.
What is the Flight Fund?
Flight Fund is a $100 million venture capital fund founded by Bartlett. It focuses on “inevitable missions” in the fields of health-tech, biotech, blockchain, and space.
How many books has Steven Bartlett written?
He has written two major books: Happy Sexy Millionaire (2021) and The Diary of a CEO: The 33 Laws of Business and Life (2023). Both have reached #1 on the Sunday Times Bestseller list.
What is Thirdweb?
Thirdweb is a software platform co-founded by Bartlett that provides developers with tools to build Web3 applications. It was valued at $160 million in its most recent funding round.
Why is his net worth estimate so varied?
The variance (from £29m to £71m) is due to how analysts value his private equity. While his cash and real estate are easier to track, the “paper value” of his 90% stake in Steven.com fluctuates based on market sentiment and private valuations.
Which Dragon is the richest?
While Peter Jones has traditionally held the title of the richest Dragon, Steven Bartlett’s 2025 company valuation of $425 million puts him in close contention for the top spot, especially in terms of high-growth tech assets.
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