Pop Mart is a global designer toy company and retail pioneer famous for its “blind box” mystery packaging and original artist-led intellectual properties (IPs). Headquartered in Beijing, the brand has transformed the collectible market by blending art, pop culture, and gamified retail, reaching over 1,000 retail locations across 30+ countries as of early 2026. The series features iconic characters like the mischievous Labubu, the edgy Skullpanda, and the classic Molly, with prices typically ranging from $12 to $20 for standard blind boxes, while rare “secret” figures can fetch hundreds of dollars on the secondary market.
The Blind Box Economy Explained
The “blind box” is the core of Pop Mart’s business model, featuring a sealed package that contains one of several possible designs from a specific collection. Collectors purchase these boxes without knowing which figure is inside, creating a “gacha-style” thrill driven by surprise and the pursuit of rare items.
A standard series usually consists of 12 unique designs plus one highly elusive “secret” figure. Buying a “whole set” (a case of 12 boxes) guarantees no duplicates and offers a statistically calculated chance—usually 1 in 144—of finding the secret model, which replaces one of the standard figures in the case.
Rarity and Probability
| Type | Probability | Description |
| Common | High (11/12 per case) | The standard designs shown on the box art. |
| Secret | 1 in 144 | A rare variant with unique colors or molds. |
| Super Secret | 1 in 288+ | Extremely rare figures found in “Mega” or special series. |
Most Popular Pop Mart Characters 2026
By 2026, Pop Mart has diversified its IP portfolio to move beyond its original flagship characters. While Molly remains the “Original Queen” of the brand, edgier designs like Skullpanda and viral sensations like Labubu have taken center stage in global sales.
Labubu (The Monsters)
Created by artist Kasing Lung, Labubu is a mischievous elf-like monster characterized by a furry body, pointed ears, and a wide, serrated grin. In 2025 and 2026, Labubu became a global viral phenomenon, particularly the “Tasty Macarons” and “Have a Seat” plush pendant series, which are frequently used as high-fashion bag charms.
Skullpanda
Skullpanda, designed by artist Xiongmao, has overtaken many other IPs in 2026 due to its dark, sophisticated, and “cool” aesthetic. Each series follows Skullpanda through different dimensions or emotional states, such as the “Sound” or “Winter Symphony” collections, appealing strongly to Gen Z and millennial collectors who value artistic depth.
Molly
Molly is the signature character created by Kenny Wong in 2006, identifiable by her emerald eyes and distinctive pout. As the most established IP, Molly often features in high-end collaborations with brands like Disney, Harry Potter, and Sanrio, as well as the premium “Mega Space Molly” 1000% collector statues.
Global Store Locations and Expansion
Pop Mart’s international footprint has expanded aggressively in 2026, with a focus on “experiential” flagship stores in major global fashion hubs. These stores often feature life-sized statues, interactive “unboxing” zones, and exclusive regional releases that cannot be found online.
In the United States, major hubs include Times Square in New York and The Grove in Los Angeles. European fans primarily flock to the Covent Garden location in London and the flagship at Les Halles in Paris. For those in areas without permanent stores, Roboshops (vending machines) provide 24/7 access to the latest drops in high-traffic malls and airports.
Top International Retail Hubs
United States: 45+ locations (NY, LA, San Francisco, Chicago).
Southeast Asia: 58+ stores (Singapore, Bangkok, Kuala Lumpur).
Europe: Major flagships in London, Paris, and Milan.
Australia: Expanding presence in Sydney and Melbourne.
The Resale and Collector Community
The “drop culture” of Pop Mart has created a thriving secondary market where collectors trade duplicates or sell rare “secrets.” Platforms like StockX and eBay see high activity for characters like Hacipupu and Hirono, whose values often appreciate shortly after a series sells out.
Collectors often use social media platforms like TikTok and Instagram to share “unboxing” videos, which fuels the viral nature of new releases. In 2026, the community has also shifted toward “customizing” figures—repainting or adding accessories to standard models to create one-of-a-kind art pieces.
Practical Information and Planning
Prices: Standard blind boxes cost $12–$20. Large-scale “Mega” figures range from $200 to $1,000+.
Store Hours: Most urban flagship stores operate from 10:00 AM to 10:00 PM local time.
How to Find Stores: Use the official “Pop Mart Global” app or the store locator on popmart.com.
Tips for Success:
- Join the Pop Mart Membership program to earn points and get early access to new series.
- Check “Roboshops” in airports for travel-exclusive series or restocks of sold-out lines.
- Be wary of counterfeits; only buy from official stores or verified “Choice” sellers on major platforms.
FAQs
What is a Pop Mart blind box?
A blind box is a sealed package containing a mystery collectible figure from a specific series. You don’t know which of the 12 designs you will get until you open it.
Who is the most popular Pop Mart character in 2026?
While Molly is the classic icon, Skullpanda is currently the top-selling character globally, followed closely by the viral Labubu plush series.
How do I find the “secret” figure?
Secret figures are randomized. Your best chance is to buy a “Whole Set” (12 boxes), which guarantees no duplicates and gives you a 1-in-144 chance (in most series) of finding the secret.
Are Pop Mart toys for children?
While they are toys, Pop Mart focuses on “pop toys” or “designer toys” intended for young adults and collectors aged 15 to 40 who value the artistic and emotional design.
What is a Pop Mart Roboshop?
A Roboshop is an automated vending machine that sells blind boxes. They are usually found in malls, subway stations, and airports.
Why is Labubu so expensive on the resale market?
Labubu became a viral fashion accessory in 2025, leading to high demand that often outstrips supply, especially for the “macaron” plush pendants.
How can I tell if a Pop Mart figure is real?
Official figures have a holographic anti-counterfeit sticker on the box and high-quality paint finishing. Always check for the official Pop Mart logo on the bottom of the figure’s feet.
Where is the biggest Pop Mart store in the world?
The flagship store in Shanghai and the Global Flagship in Beijing are among the largest, often featuring multi-story displays and theme-park-style installations.
Does Pop Mart release limited editions?
Yes, Pop Mart frequently releases “Limited Edition” statues or “Festive Series” (like Lunar New Year or Christmas) that are only available for a short time.
What is the “Hirono” series known for?
Hirono, designed by artist Lang, is known for its “ugly-cute” and introspective designs that focus on complex human emotions rather than traditional “cuteness.”
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